Privacy Policy – 7up7down

1. Information We Collect

7up7down collects personal data from you in the course of providing its online casino and sports betting services to players in Bangladesh. The categories of personal data we collect, and the circumstances in which we collect them, are described below.

Information You Provide Directly: When you register an account, complete KYC verification, make a deposit or withdrawal, contact our support team, or participate in a promotion, you provide us with personal data directly. This may include:

• Full legal name as it appears on your government-issued identity document.
• Date of birth (used for age verification — players must be 18 or older).
• Residential address in Bangladesh, including division, district, and upazila.
• Mobile phone number (used for account verification, OTP authentication, and support communications).
• Email address (used for account communications, transaction receipts, and promotional messages where consent is given).
• National ID Card (NID) number, passport number, or other government-issued identifier provided during KYC verification.
• bKash, Nagad, Rocket, Upay, or bank account details associated with your payment method (account holder name and account number only — we do not store full card or PIN data).
• Selfie photographs or document images submitted as part of identity verification.
• Support enquiry content, including any information you voluntarily share when contacting our customer service team.

Information Collected Automatically: When you access 7up7down, certain technical data is automatically collected to ensure platform security, detect fraud, and improve the user experience:

• IP address and approximate geolocation derived from IP.
• Device type, operating system, and browser version.
• Unique device identifiers and mobile network information.
• Pages visited, time spent on each page, and clickstream data.
• Referring URL (the site or link that directed you to 7up7down).
• Session timestamps, login history, and account activity logs.
• Cookie identifiers and similar tracking technology data (see Section 4 for full details).

Information from Third Parties: In certain circumstances, 7up7down may receive personal data about you from third-party sources to supplement the information you have provided directly. These sources may include identity verification service providers, fraud detection agencies, and payment processors operating in Bangladesh. All third-party data sharing is conducted under contractual data protection agreements.

2. How We Use Your Data

7up7down processes your personal data only for specific, legitimate purposes. We do not process your data in ways that are incompatible with the purpose for which it was originally collected. The primary purposes for which we use your data are as follows:

• Account Management: To create and maintain your player account, authenticate your identity at login, process your deposits and withdrawals in BDT, and communicate important account-related information to you.
• Identity & Age Verification: To confirm that you are at least 18 years of age and that the identity information you have provided is accurate, as required for responsible gaming compliance and fraud prevention.
• Payment Processing: To facilitate deposits and withdrawals via bKash, Nagad, Rocket, Upay, and supported banking partners in Bangladesh. Payment data is processed in partnership with licensed payment service providers under strict data security protocols.
• Fraud Detection & Security: To monitor account activity for signs of fraudulent behaviour, multi-accounting, bonus abuse, money laundering, or unauthorised access. Security monitoring is an ongoing process that protects both the platform and its legitimate players.
• Responsible Gaming Compliance: To support responsible gaming obligations, including enforcing self-exclusion requests, applying deposit and loss limits, identifying potentially problematic gambling patterns, and complying with regulatory requirements.
• Customer Support: To respond to your enquiries, resolve disputes, investigate complaints, and provide technical assistance.
• Platform Improvement: To analyse aggregated usage data, identify technical issues, optimise game performance, and improve the overall player experience on 7up7down.
• Marketing Communications: To send you promotional offers, bonus notifications, and seasonal campaign information where you have provided consent to receive such communications. You may withdraw marketing consent at any time via your account settings or by contacting support.
• Legal & Regulatory Obligations: To meet our obligations under applicable law, including anti-money laundering (AML) requirements, record-keeping regulations, and any lawful requests from competent authorities.

We rely on the following legal bases for processing your personal data: contractual necessity (processing required to deliver the services you have signed up for), legal obligation (processing required for regulatory compliance), legitimate interests (fraud detection, platform security, and service improvement), and consent (marketing communications, where applicable).

3. Data Sharing & Third Parties

7up7down does not sell, rent, or commercially transfer your personal data to third parties. However, in order to operate the platform and deliver our services, we share certain data with trusted third-party service providers who process data on our behalf under strict contractual obligations. The categories of third parties with whom we may share your data are:

• Identity Verification Providers: Licensed KYC and age verification services that process your identity documents and confirm your eligibility to use the platform. These providers are bound by data processing agreements and may not use your data for any purpose beyond identity verification.
• Payment Processors: Mobile financial service providers (bKash, Nagad, Rocket, Upay) and banking partners (Dutch-Bangla Bank, BRAC Bank, City Bank, Islami Bank) that facilitate deposit and withdrawal transactions. Payment processors receive only the minimum data required to process each transaction.
• Game Technology Providers: Third-party game studios such as Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, and Ezugi whose software powers games available on 7up7down. These providers may receive anonymous session identifiers to enable game functionality but do not receive your full personal profile.
• Fraud Prevention & Security Services: Specialist cybersecurity and anti-fraud technology providers that help us detect and prevent account compromise, bonus abuse, and financial crime.
• Customer Support Platforms: Software providers that power our live chat and ticketing systems. Support interaction data is stored on these platforms under data processing agreements.
• Analytics Providers: Aggregate platform analytics tools that help us understand how players use 7up7down and identify areas for improvement. Analytics data is anonymised or pseudonymised wherever possible.
• Legal & Regulatory Authorities: Where required by applicable law, court order, or a legitimate request from a competent regulatory or law enforcement authority, 7up7down may disclose personal data without prior notice to you.

All third-party service providers engaged by 7up7down are required to implement appropriate technical and organisational security measures to protect the personal data they process on our behalf. We do not permit third-party processors to use your data for their own independent purposes.

4. Cookies & Tracking Technologies

7up7down uses cookies and similar tracking technologies (such as web beacons and local storage objects) to operate the platform, remember your preferences, maintain your login session, and analyse how the site is used. This section explains what cookies we use, why we use them, and how you can manage your preferences.

What Are Cookies? Cookies are small text files that are placed on your device when you visit a website. They allow the website to recognise your device on subsequent visits and remember certain information about your preferences or session state. Cookies cannot execute code, carry viruses, or access other data on your device.

Managing Cookies: You can manage or delete cookies at any time through your browser settings. Most modern browsers allow you to block all cookies, accept only certain types, or delete cookies after each session. Please note that disabling strictly necessary cookies will impair your ability to log in and use 7up7down. Detailed instructions for managing cookies in popular browsers are available from each browser's official help documentation.

We do not use cookies to build advertising profiles or to track your browsing activity on websites other than 7up7down.

5. Data Security & Retention

7up7down takes the security of your personal data seriously. We implement a layered security architecture designed to protect your information against unauthorised access, accidental loss, alteration, or disclosure. Our key security measures include:

• 256-bit SSL/TLS Encryption: All data in transit between your browser or app and our servers is encrypted using TLS 1.2 or higher. The padlock icon in your browser address bar confirms this encryption is active during your session.
• Encrypted Data Storage: Sensitive personal data — including identity document images and payment account references — is stored in encrypted databases using AES-256 encryption at rest.
• Access Controls: Access to personal data within our organisation is restricted on a strict need-to-know basis. Staff who handle player data are trained in data protection practices and bound by confidentiality obligations.
• Two-Factor Authentication (2FA): We strongly encourage all players to enable SMS OTP-based 2FA on their accounts. This adds a second layer of verification that significantly reduces the risk of unauthorised account access even if login credentials are compromised.
• Intrusion Detection & Monitoring: Our platform is monitored around the clock for unusual activity, potential intrusions, and security anomalies. Automated alerts trigger immediate investigation by our security team.
• Regular Security Audits: 7up7down undergoes periodic independent security assessments to identify vulnerabilities and verify that our security controls remain effective and up to date.

Data Retention: We retain your personal data for as long as your account remains active and for a defined period after account closure, as required by our legal and regulatory obligations. Specific retention periods are as follows:

• Account and identity data: Retained for a minimum of five (5) years after account closure to satisfy anti-money laundering record-keeping requirements.
• Transaction records: Retained for a minimum of five (5) years from the date of each transaction.
• Support communications: Retained for three (3) years from the date of the last interaction, unless they form part of an ongoing dispute or investigation.
• Technical and usage logs: Retained for twelve (12) months unless required for an active investigation or legal proceeding.
• Marketing consent records: Retained for three (3) years from the date consent was given or withdrawn.

Upon expiry of the applicable retention period, personal data is securely deleted or irreversibly anonymised. You may request early deletion of your data after account closure, subject to our legal retention obligations — see Section 6 for your rights.

6. Your Privacy Rights

As a player on 7up7down, you have a number of rights in relation to the personal data we hold about you. We are committed to honoring these rights promptly and without unnecessary obstruction. To exercise any of the rights listed below, please contact our support team at support@7up7down with the subject line "Privacy Rights Request". We will acknowledge your request within 48 hours and respond substantively within 30 calendar days.

Please note that certain rights are subject to limitations where exercising them would conflict with our legal obligations, the prevention of financial crime, or the rights of other individuals. We will always explain clearly if a limitation applies to your specific request and what alternative remedies may be available to you.

7. Children & Minors

7up7down is strictly an adults-only platform. Our services are not directed at, intended for, or available to individuals under the age of 18. We do not knowingly collect personal data from anyone below the minimum age requirement.

If we become aware that a minor has registered an account or provided personal data on 7up7down, we will immediately suspend the account, delete all associated personal data, cancel any pending transactions, and refund any deposits made to the original payment source where technically feasible.

We employ automated age screening at registration and may request government-issued identity documents during KYC review to confirm that all account holders meet the 18-year minimum age requirement. Parents and guardians who are concerned that a minor may have accessed 7up7down should contact us immediately at support@7up7down.

We also recommend that parents and guardians install parental control software on shared devices to prevent minors from accessing online gambling platforms. Freely available tools such as net nanny, parental controls built into Android and iOS, and router-level content filters can help restrict access to gambling websites for underage users in the household.

8. Policy Updates & Contact

7up7down reserves the right to update, amend, or revise this Privacy Policy at any time to reflect changes in applicable law, our business practices, or the way we process personal data. The date of the most recent revision is always displayed at the top of this document and in the "Last Updated" badge.

Where a revision constitutes a material change to the way we process your personal data, we will notify you in advance via the email address associated with your account, or by displaying a prominent notice on the 7up7down homepage. Continued use of the platform following the effective date of a revised Privacy Policy constitutes your acceptance of the updated terms.

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information. If you have any questions, concerns, or requests relating to this policy or to the personal data we hold about you, please do not hesitate to reach out to our support team using the contact details below.

Data Protection Contact:
Email: support@7up7down
Response Time: Within 48 hours for all privacy-related enquiries.
Business Hours: Bangladesh Standard Time (BST, UTC+6), Monday to Sunday, 9:00 AM – 9:00 PM.

Relationship to Other Policies: This Privacy Policy should be read alongside the Terms & Conditions and Responsible Gaming Policy, both of which are published on this website. Together, these three documents form the complete framework governing your use of 7up7down and our obligations to you as a player.

Governing Law: This Privacy Policy is governed by applicable law in the jurisdiction in which 7up7down operates. Any disputes relating to this Privacy Policy shall be subject to the dispute resolution procedure set out in our Terms & Conditions.